How a QR Code Campaign Boosted Beverage Sales by 25%
In a retail world where attention is split between screens and store aisles, the brands winning today are those who can bridge online engagement with offline action. That’s where Modcart steps in — turning digital reach into real-world results through seamless O2O (Online-to-Offline) experiences.
The Challenge: Scale Offline Sales, Smarter
A leading beverage brand partnered with Modcart to boost in-store sales while collecting valuable first-party shopper data. The objective?
- Standardize discounting across thousands of stores
- Increase in-store engagement
- Unlock consumer insights — all without adding friction
The Solution: Smart Couponing, Zero App Required
Modcart deployed its geo-targeted platform to merge digital and retail strategies:
QR Code Coupons at Stores: Customers could scan a simple code at the shelf or cashier to instantly redeem personalized offers — no app downloads, no complexity.
Precision Targeting with Digital Ads: Online banners reached consumers near participating stores, prompting real-time store visits.
Dynamic Coupon Allocation: Modcart’s platform optimized coupon distribution based on footfall, location, and campaign performance — ensuring every voucher made an impact.
The Results: Data-Driven Engagement & Sales
The campaign delivered real business outcomes:
- Big Reach, Bigger Engagement
- 3.3 million impressions from geo-targeted media
- 50,000+ coupons downloaded
- 48,000 shoppers engaged via in-store QR scans
- Sales Lift & Conversion
- 93% of downloaders redeemed their coupons — 44,736 redemptions in total
- 2x Return on Ad Spend (ROAS)
- 25% boost in incremental offline sales
- Store-Level Intelligence
- Peak store visits: 10–11 AM
- Peak purchase time: 6–7 PM
- Best performing days: Saturday > Sunday > Friday
- Sales peak aligned with mid-month consumer activity
Who Engaged?
Top responders included Gen Z, discount hunters, and lifestyle-driven consumers, proving that timely, location-aware promos still move the needle — especially when tailored to what shoppers care about.
Takeaway: Offline Sales, Made Measurable
Modcart’s O2O strategy proves that brands can deliver trackable results at scale — blending the speed of digital with the trust of neighborhood stores. With real-time insights, personalized couponing, and frictionless redemption, Modcart helps brands do more than just advertise — we drive action.
Ready to reach thousands of stores and millions of shoppers?
Visit modcart.io to get started.
